Your work is reaching more people, your offers are getting more attention, and the beautiful thing you have built is ready for more room to grow!
And with that growth, the administrative side of your business may be starting to feel like a little too much.
You may already have a team, proven offers, and a growing community of people who love what you do. And yet, somewhere behind the scenes, things may feel a little tangled. Your systems are working but lately they don’t feel is connected as they once did.
This doesn’t mean things are broken, it just means that your business has grown and your systems are ready for a more experienced eye.
Are you a heart-centered business owner in the spiritual or wellness world?
Maybe you began your business because you felt called to help people heal, reconnect with themselves, trust their intuition, and care for their bodies
Your work has grown because people can feel the care behind what you do, and now more people are finding you, joining your world, and trusting you to guide them.
You may be a little woo woo in the best way, with a love for herbs, rituals, energy work, nature, and the quiet practices that help you stay grounded in the beautiful reason you started this work in the first place.
And as your business grows, you might be feeling that the experience behind the scenes needs to reflect the same level of care your clients receive when they are in your programs, sessions, retreats, or community.
You want your clients to feel welcomed, guided, and cared for from the first moment they raise their hand, and you want your team to have a way to care for those clients without so many details living in someone’s memory.
That is where the right behind-the-scenes partner can make everything feel easier to manage, easier for your team to follow, and more aligned with the way you want your clients to feel every step of the way.
That’s Where I Come In
I’m Deirdre Barnes, and I help heart-centered business owners bring more clarity, and order to the back end of the business they have already built.
For almost twenty years, I have worked behind the scenes with business owners, coaches, authors, educators, and growing teams to help make the client experience easier to manage and easier to follow.
I understand how much the details matter, especially when your business is built on trust, relationship, and the care people feel when they come into your world.
My work is about helping your systems, emails, offers, forms, automations, and client journey work together in a way that feels organized, and aligned with the way you want people to be treated.
Customer Life Cycle Journey Design and Implementation
This is one of the places where I do my best work.
Your customer life cycle journey is the path someone takes from the moment they discover your business through joining your list, receiving your emails, purchasing an offer, becoming a client or student, and staying connected for what comes next.
When this path is thoughtful, people feel cared for. They know what to expect, receive the right message at the right time, and feel guided every step of the way.
Your team benefits too. Everyone can see how someone enters your world, what tags they receive, what emails they get, what offer they are invited into, and what happens after they buy.
I can help create or improve the full path, including lead magnets, opt-in forms, welcome emails, nurture campaigns, tagging, segmentation, sales follow-up, order forms, payment plans, onboarding, retention emails, re-engagement campaigns, referral requests, testimonial requests, and next-step invitations.
This helps your business feel less scattered and gives your team a system to follow.
Forms, Landing Pages, and Lead Magnets
Lead capture is often the first real step in your customer journey.
I help with the back-end setup for opt-in forms, consultation forms, application forms, interest forms, waitlists, lead magnet delivery, confirmation emails, internal alerts, tagging, follow-up campaigns, and CRM updates.
I work with existing pages, approved layouts, or direction from your web designer.
I am happy to help connect the form, the email, the tags, and the follow-up. I am not the person who comes in to design an entire website from scratch, but I work beautifully with designers and project managers who already have the visual direction in place.
Email Marketing and Automation
Your emails are such an important part of how people experience your business.
They help new subscribers feel welcomed. They help your audience understand your work. They invite people into your offers. They help clients know what to do next after they purchase.
I help build and improve welcome sequences, nurture campaigns, launch emails, sales follow-up, post-purchase emails, onboarding emails, membership reminders, client care emails, and re-engagement emails.
I also help with the behind-the-scenes setup that makes sure those emails go to the right people. That includes tags, segments, lists, campaign logic, form actions, purchase follow-up, reminders, internal notifications, and testing.
Your emails should feel like you, serve your audience well, and be connected to a system your team can understand.
Platform Migrations to Keap or Go High Level
If you are moving from another platform to Keap or Go High Level, or moving between Keap and Go High Level, there are a lot of details to think through.
This is more than exporting contacts and importing them somewhere else.
A good platform move looks at the full picture. Your contacts, tags, products, offers, forms, order forms, automations, email sequences, payment plans, integrations, and client access all need to be reviewed and planned.
I work with the pieces that make a platform move feel more organized, including contact review, tag planning, product setup, order forms, opt-in forms, email sequences, automation rebuilds, integrations, testing, and team handoff notes.
The goal is to make sure your new system is not just a copy of old clutter. It should be built in a way that makes sense for where your business is going next.
Integrations and System Organization
As businesses grow, tech tends to pile up.
A form gets created during a launch. A payment link gets added for a new offer. A campaign gets built quickly because something needed to go out. A tool gets added because it solved a problem at the time.
Then one day, the team looks around and realizes no one is completely sure what is still active, what is outdated, or what is connected to what.
I will review, clean up, and organize your systems so your team has a better understanding of what is happening behind the scenes.
This may include Keap, Go High Level, Zapier, Gravity Forms, WordPress, AccessAlly, member platforms, Google Workspace, payment tools, course platforms, and other online business tools.
I connect tools, review automations, clean up tags, organize forms, test campaigns, and create notes your team can use later.
Products, Offers, and Order Forms
If you sell courses, memberships, retreats, workshops, coaching packages, healing programs, group experiences, digital products, or paid communities, those offers need to be set up carefully.
I can help create and organize the back-end pieces that allow people to purchase, receive the right communication, get the correct access, and move into the right follow-up experience.
That may include product setup, order forms, checkout pages, payment plans, purchase tags, confirmation emails, access instructions, offer automations, failed payment follow-up, upsell paths, downsell paths, and post-purchase communication.
This is the kind of work most people never see, but they absolutely feel it when it is done well.
You Might Be My Ideal Client If
- You are a spiritual coach, healer, wellness expert, retreat leader, intuitive guide, herbalist, or wellness brand with a spiritual edge.
- You are already established and growing.
- Your business is generating 7 or 8 figures.
- You have a project manager or team member keeping things organized.
- You have a designer or design support in place.
- You use Keap or Go High Level, or you are planning to move into one of those platforms.
- You need help with customer journeys, email automations, products, order forms, platform migrations, integrations, or back-end cleanup.
- You value experience and clear communication.
- You want someone who can join the systems you already have and help make them better.
- You believe the client experience matters from the very first opt-in through the long-term relationship.
This May Not Be the Right Fit If
- You are brand new and do not have proven offers yet.
- You do not have any team or project support in place.
- You need someone to design an entire website from scratch.
- You are looking for one person to manage every part of the business.
- You are not ready to invest in experienced back-end support.
- You change direction often before decisions can be completed.
- You want a task taker instead of an experienced systems partner.
How I Work With Your Team
I work best when you already have a project manager or someone on your team who keeps the work organized.
Your project manager holds the timeline, gathers decisions, tracks tasks, and keeps everyone moving in the same direction. That allows me to focus on the systems, implementation, details, and back-end work I do best.
I also work best when you already have a web designer or design support.
Your designer handles the visual layout, branding, page design, and the beauty of the website. I can then come in and help with the page pieces, forms, automations, products, emails, checkout setup, integrations, and CRM work that connect everything behind the scenes.
I am happy to help with blog posts, page updates, copy blocks, email content, and offer setup when needed, but full website design needs to be handled by your designer.
This creates the best working relationship for everyone. Your designer makes it beautiful. Your project manager keeps things organized. I help the back end work the way it should.
A Stronger System for the Business You’re Growing
Your systems should help your business feel more organized, more intentional, and easier for your team to manage.
They can help your clients feel welcomed from the beginning. They can make your offers easier to buy, your emails easier to follow, and your next steps clearer for everyone involved.
When the back end is set up with care, your team does not have to rely on memory, scattered notes, or last-minute fixes. The right pieces are in place, the path is easier to follow, and the client experience feels more thoughtful from start to finish.
That is the kind of work I enjoy most.
If your business is growing and you are ready for experienced help with Keap, Go High Level, customer journeys, automations, products, order forms, integrations, or back-end organization, I would love to talk with you.
Let’s look at what you are building, what needs attention, and how I can help your systems be ready for the work you are bringing into the world.