Book Tour At Your Local Library

Apr 3, 2023 | Author Marketing, Email Marketing, Local Marketing

Get ready to dust off your library card and brush up on your Dewey Decimal skills because National Library Week is here! This annual celebration of all things bookish takes place in April and is a chance to give a shoutout to the unsung heroes of our communities – librarians! This year’s theme, “There’s a Place for Everyone at Your Library,” means no matter if you’re a bookworm, a tech geek, or just looking for a quiet place to nap, there’s a spot for you in the stacks.

This is also a great opportunity to ask your librarian for a chance to set up a Pop-up book signing and meet the local author event, hey! That’s you!

You’ll need to be prepared before you approach your librarian so here are some general tips to be ready.

Find a Venue: The first step in setting up a book signing event is to find a venue that can host your event. This could be a bookstore, a library, a community center, or any other location that has space for a gathering. Be sure to choose a venue that is convenient for your target audience and has a good reputation in the community.

Choose a Date and Time: Once you have a venue in mind, choose a date and time for your book signing event. Be sure to pick a date that gives you enough time to promote the event and allows your target audience to plan accordingly. Weekends and evenings tend to be popular times for book signings.

Promote Your Event: Promoting your event is key to getting people to attend. Use social media, email newsletters, and other marketing channels to spread the word about your book signing event. Be sure to create eye-catching graphics and write compelling copy that highlights the benefits of attending.

Plan Your Presentation: In addition to signing books, consider offering a presentation or Q&A session to make your event more engaging for attendees. You could talk about your writing process, share behind-the-scenes stories from your book, or answer questions from the audience. Be sure to rehearse your presentation ahead of time to ensure a smooth delivery.

Set Up Your Table: On the day of your event, arrive early to set up your table. Be sure to bring plenty of copies of your book, a sign with your name and book title, and any promotional materials you want to distribute. You may also want to bring a tablecloth, decorations, and refreshments to make your table more inviting.

Engage with Attendees: As people start to arrive, be sure to engage with them and make them feel welcome. Offer to sign books, answer questions, and take photos with attendees. Be sure to collect contact information from attendees so you can follow up with them after the event.

Follow Up: After your book signing event, be sure to follow up with attendees and thank them for coming. This could include sending a personalized email, offering a special promotion, or inviting them to join your email list. Be sure to continue building relationships with your readers so they will be more likely to buy your next book.

By following these steps, you can set up a successful book signing event that helps you promote your book, connect with readers, and build your author platform. Good luck!

So join the fun, attend other author events, admire book displays, and bask in the inclusivity and diversity of your local library.

Plus, let’s be real, where else can you get lost in a world of dragons, wizards, and romance without leaving your zip code?

Thank you, libraries, for keeping our brains entertained and our overdue fines reasonable.