Copywriting Virtual Assistant: Crafting Words that Connect and Convert

A Copywriting Virtual Assistant specializes in creating compelling written content that attracts attention, builds trust, and inspires action. This role is perfect for VAs who have a way with words and enjoy telling stories that align with a brand’s voice. Strong copy can help a business connect with the right audience and encourage them to take the next step, whether that is making a purchase, booking a call, or joining an email list.

What This VA Does

Copywriting VAs provide a wide range of writing services that support marketing, sales, and brand communication.

• Website copy: Writing home pages, about pages, services pages, and landing pages.
• Email marketing copy: Creating newsletters, promotional emails, and nurture sequences.
• Sales copy: Crafting persuasive product descriptions, sales pages, and ad copy.
• Social media captions: Writing engaging and brand-aligned posts.
• Blog articles: Producing informative posts that provide value and improve SEO.

Core Skills

• Writing skills: Clear, concise, and persuasive communication.
• Understanding brand voice: Matching the style and tone of each client’s brand.
• Marketing knowledge: Knowing how to write copy that guides readers toward a goal.
• Research: Gathering information to create accurate and valuable content.
• Editing and proofreading: Producing error-free, polished copy.

Tools You May Use

• Google Docs or Microsoft Word
• Grammarly or ProWritingAid
• Hemingway Editor
• SEO tools like Ubersuggest or Yoast
• Project management tools like Trello or Asana

Common Services

• Writing website copy for new or updated sites.
• Creating email sequences to welcome new subscribers.
• Crafting sales pages for product or service launches.
• Producing blog posts on topics relevant to the client’s audience.
• Writing captions and ad copy for social media campaigns.

Industries That Hire for This Role

• Coaches and consultants: For sales pages and email sequences.
• E-commerce businesses: For product descriptions and promotional copy.
• Service-based businesses: For website and marketing content.
• Nonprofits: For fundraising campaigns and donor communications.
• Course creators: For launch materials and nurture emails.

Service Packages

• Starter package: 5 pages of website copy or 4 blog posts.
• Growth package: Website copy plus email sequences or blog posts.
• Premium package: Full marketing copy including website, sales pages, and email funnels.

How to Get Started

1. Develop your writing skills by studying copywriting techniques and practicing regularly.
2. Choose a niche or industry you enjoy writing for.
3. Create writing samples to showcase your abilities.
4. Learn the basics of SEO to help clients rank in search engines.
5. Offer your services to small businesses or entrepreneurs who need better copy.

Onboarding Checklist

• Brand voice and tone guidelines.
• Target audience details and buyer personas.
• Access to existing marketing materials.
• Key product or service details.
• Campaign or project deadlines.

Standard Operating Procedures

• Gather background information from the client.
• Draft copy and review for clarity and alignment with brand voice.
• Incorporate feedback and finalize content.
• Deliver final copy in the agreed format and timeline.

Key Metrics

• Email open and click rates for email copy.
• Conversion rates for sales pages.
• Engagement on social media captions.
• Time on page and bounce rate for website content.

Working with Other VA Roles

• Collaborate with a Graphic Design VA to create visuals that complement your copy.
• Work with a SEO VA to ensure content ranks well in search results.
• Partner with a Digital Marketing VA to create cohesive campaigns.

Frequently Asked Questions

• Do I need formal writing training? No. Many successful copywriters are self-taught through courses and practice.
• Can I specialize in one type of copy? Yes. Many VAs focus on website copy, sales copy, or email marketing.
• Is this a high-demand VA role? Yes. Strong copywriting can greatly impact a client’s revenue.

Encouragement and Next Steps

As a Copywriting Virtual Assistant, you have the ability to help businesses find their voice and connect with their audience in a meaningful way. Every word you write has the potential to inspire action, build loyalty, and grow your client’s success. This is a rewarding path for VAs who love the power of language.

Explore other VA specialties in the main hub: The Many Types of Virtual Assistants. This specialty pairs beautifully with Content Creation VA and Digital Marketing VA for a complete marketing strategy.