Executive Virtual Assistant
Executive Virtual Assistant: Trusted Partner to High-Level Leaders
An Executive Virtual Assistant serves as a trusted partner to founders, CEOs, and senior leaders. This role blends strategic support with impeccable organization. You protect time, remove friction, and help leaders focus on decisions that move the business forward. If you enjoy planning, communication, and a calm approach to fast-moving priorities, this path can be a wonderful fit.
Think of the Executive VA as the central point that connects schedules, communication, projects, and people. You anticipate needs, prepare information before it is requested, and create a rhythm that keeps the leadership calendar aligned with company goals. Your work reduces stress for your client and lifts the whole team.
What an Executive Virtual Assistant Does
The Executive VA role goes beyond basic admin support. You bring judgment, discretion, and proactive planning to every task. You think ahead, flag risks early, and make sure the most important work has the space it needs on the calendar.
- Calendar ownership: Structure days and weeks around priorities, buffer deep work, and protect recovery time.
- Inbox management: Triage messages, draft replies, route requests, and keep communication clean and professional.
- Meeting orchestration: Schedule, confirm, prepare agendas, gather materials, and send follow-ups with clear action items.
- Stakeholder coordination: Liaise with team members, clients, vendors, and board advisors to keep projects moving.
- Travel planning: Build routes, compare options, manage preferences, and prepare tidy itineraries.
- Document support: Create decks, briefs, one-pagers, and summary notes for quick executive review.
- Light project oversight: Track due dates, dependencies, and status updates so nothing slips through the cracks.
- Confidential tasks: Handle sensitive information with care and excellent judgment.
Why Leaders Hire Executive Virtual Assistants
Senior leaders need time to think, decide, and lead. Administrative load and constant context switching drain focus. An Executive VA restores that focus. You create systems that simplify the day, reduce rework, and keep the leadership agenda aligned with strategy. The return on investment is easy to see when important decisions are made on time and key relationships are nurtured with care.
Core Skills for Executive VA Success
- Prioritization: Ability to rank tasks by business value and schedule accordingly.
- Communication: Clear writing and confident, kind tone across email, chat, and voice.
- Organization: Clean systems for calendar, files, and workflows that others can follow.
- Discretion: Respect for privacy, confidentiality, and sensitive information.
- Proactive mindset: Anticipate needs, draft before asked, and surface solutions early.
- Calm under pressure: Steady presence when deadlines and requests stack up.
- Tech comfort: Ease with productivity tools, automations, and integrations.
Tools and Platforms You May Use
- Productivity suites: Google Workspace or Microsoft 365 for email, calendar, docs, and sheets.
- Project management: Asana, ClickUp, Trello, Basecamp for tasks and timelines.
- Scheduling: Calendly, Acuity, or Calendly-like booking tools with custom rules.
- Communication: Slack, Microsoft Teams, Zoom, or Google Meet for quick coordination.
- Documentation: Notion, Confluence, or Evernote for living playbooks and briefs.
- Travel: Trip planning sites, airline apps, and expense tools for smooth itineraries and reimbursements.
Daily Tasks and Workflows
The best Executive VAs design a simple cadence and stick to it. A steady rhythm builds trust and keeps priorities visible.
- Morning review: Check inbox, calendar, and tasks. Send a concise daily brief with key times, links, and notes.
- Midday sweep: Clear quick emails, confirm meetings, collect materials, and adjust timelines if needed.
- End-of-day wrap: Summarize progress, flag decisions, and set up the next day with a clean slate.
Executive Briefs, Agendas, and Follow-ups
- One-page brief: Purpose, participants, links, and three to five discussion points.
- Agenda template: Time allotments, owner for each item, and desired outcome.
- Action notes: Clear tasks with owners and due dates, sent within hours of the meeting.
KPIs for Your Work
- Calendar health: Percentage of time aligned to top priorities and deep work.
- Response time: Average time to triage and route executive emails.
- Follow-through: Task completion rates for action items captured in meetings.
- Meeting quality: Agendas sent in advance, materials prepared, and outcomes recorded.
- Travel efficiency: On-time departures, minimal backtracking, and satisfied traveler feedback.
Packages and Pricing Ideas
- Starter retainer: 10 hours per month for light inbox triage, calendar tuning, and basic follow-ups.
- Growth retainer: 25 hours per month for full calendar ownership, meeting orchestration, and reporting.
- Premium retainer: 40 hours per month for fractional chief of staff style support, high-touch travel, and stakeholder coordination.
- Project add-ons: Offsites, event coordination, executive hiring coordination, or system migrations priced separately.
Offer clear scope, response windows, and communication channels. Keep a simple intake questionnaire and a welcome packet so every new engagement starts with clarity.
How to Get Started
- Clarify services: List what you will own. Calendar, inbox, meetings, travel, and light projects are a strong core.
- Build your toolkit: Pick one productivity suite and one project platform to master, then add as needed.
- Create simple templates: Daily brief, agenda, travel checklist, and action log. Reuse and refine.
- Set your availability: Define hours, response times, and escalation paths for urgent items.
- Publish your offer: A one-page site or services page is enough to begin. Include a clear call to action to book a discovery call.
- Network intentionally: Connect with founders, coaches, and agency owners. Offer a short calendar audit or inbox clean-up to demonstrate value.
Onboarding Checklist for a New Executive Client
- Access: Email, calendar, chat, project tool, file storage, and password manager.
- Preferences: Meeting length, best work windows, travel rules, and communication style.
- Key contacts: Family assistant, leadership team, vendors, and top clients.
- Recurring rhythms: Weekly sync, monthly planning, and quarterly review dates.
- Dashboards: One living page with links to agendas, priorities, and key docs.
Professional Boundaries and Healthy Pace
Executive support can be high energy. A calm, steady pace protects quality. Define standard hours and a clear method for urgent requests. Keep written SOPs for recurring tasks so coverage is easy if you are away. Simple boundaries create trust and consistency for both sides.
Portfolio Ideas That Build Trust
- Before and after calendar: Show how you consolidated meetings and opened focus time.
- Inbox triage plan: A short slide or screenshot series that explains labels, filters, and templates.
- Meeting playbook: A one-page agenda and follow-up example with anonymized details.
- Travel brief: Sample itinerary and packing checklist tailored to a client persona.
Career Growth Paths
The Executive VA path opens the door to wider opportunities. You can grow into operations leadership, program management, or a chief of staff style role. You can add adjacent specialties like CRM management, Project Management Virtual Assistant services, or partner closely with a CRM Management Virtual Assistant to streamline client pipelines.
Sample Outreach Script
Hi [Name], I support founders and senior leaders with calendar strategy, inbox clarity, and meeting follow-through. My clients regain ten or more hours per week and see faster execution on key priorities. If you would like a complimentary calendar audit, I can share quick wins within two business days. Would you like to set a time to connect?
Frequently Asked Questions
- How is an Executive VA different from an Administrative VA? The Executive VA role involves more judgment, planning, and stakeholder coordination. You serve as a strategic partner who protects time and aligns days with goals. For a primer on general admin tasks, see the Administrative Virtual Assistant guide.
- Do I need years of assistant experience? Experience helps, yet strong organization, communication, and a proactive mindset are powerful. A few wins with smaller retainer clients can build confidence and case studies quickly.
- What if I support more than one executive? Many Executive VAs do. Use clear intake forms, a shared weekly checklist per client, and non-overlapping meeting blocks.
- How do I handle confidentiality? Use a signed agreement, a password manager, and careful control of shared folders. Keep sensitive notes in secure systems only.
Simple SOPs You Can Reuse
- Inbox triage: Labels for reference, action, waiting, and follow-up. Daily sweep at set times.
- Weekly planning: Review goals, shape calendar holds, and confirm top three priorities.
- Meeting cycle: Agenda three days prior, materials one day prior, and follow-up within 24 hours.
- Travel routine: Preferences file, vendor list, and a repeatable itinerary template.
Next Steps
If this role sounds like a match for your strengths, begin with one or two clients and set a consistent rhythm. Keep your systems simple and transparent. As your confidence grows, expand into higher-touch support or add specialized services that fit your interests.
For more roles in the VA world, return to the pillar guide and explore related specialties. You will find paths that pair beautifully with Executive support, such as Appointment Scheduling and Calendar Management, Customer Service, and Online Course and Membership Support.
Link Back to the Pillar
Explore every category and choose your best fit inside the main hub: The Many Types of Virtual Assistants.
You Have What It Takes
Your presence brings calm, order, and momentum to busy leaders. Your skill with details creates space for strategy and creative thinking. With each well planned day and each clear follow-up, you help companies grow with less stress. That is valuable. That is meaningful. If you feel excited to begin, your next client is closer than you think.
Ready to build a career on your terms?
If you want more freedom, flexibility, and income you can depend on, becoming a Virtual Assistant is a smart path forward. You can create a business that fits your life and your schedule.
The Virtual Assistant Mastery course gives you everything you need to launch a profitable VA business from the ground up. You will learn practical skills, proven strategies, and clear steps so you can start with confidence.
What you will get when you enroll
- Step-by-step training on the core skills every VA needs
- Proven strategies to attract and keep clients
- Resources to help you streamline your processes
- Access to a supportive community of like-minded women
- Full year of access so you can learn and grow at your own pace
Tuition Assistance is Here to Support You
I believe that financial concerns should never keep you from creating the life and career you deserve. That’s why I offer tuition assistance for the Virtual Assistant Mastery course. If cost feels like the only thing standing in your way, I encourage you to apply. Take that first step toward your new future with confidence.
Click here to enroll today and start building your Virtual Assistant business.
Deirdre Barnes
CEO
Hi, I’m Deirdre! I help women create Virtual Assistant businesses that bring joy, freedom, and plenty of flexibility. Since 2006, I’ve been cheering women on as they build careers they love, whether they’re brand-new moms figuring out life with a baby or professionals ready to trade burnout for something better.
I may be a Keap Certified Partner and WordPress fan, but my real passion is mentoring. I’m here to make business feel doable, to celebrate every win (big or small), and to remind you that you really can create work that fits your life.
Around here, you’ll find practical strategies, encouragement on tap, and a coach who’s always in your corner.
When I’m not working with clients or students, I’m probably out kayaking, stretching on my yoga mat, or chasing a little sunshine with a smile on my face.